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Stellantis with overwhelming 14 brands in the e-mobility race

Electric attack – 1st episode

Stellantis is the fourth largest automobile manufacturer with 14 car brands. As such, Stellantis meets the demands of future-proof mobility with unusual aggressiveness: electrify, as quickly as possible, in the entire range of cars. With the orchestrated strategy synergies in design and production are intended to achieve rapid and sustainable «electrical positioning».

Faster than predicted

Stellantis, with Opel, Fiat and twelve other car brands, the group with the most diverse range and the greatest synergy potential, wants to take a consistent path towards electrification. The change of brands away from combustion engines to e-mobility is taking place at different speeds in order to take account of the various markets and infrastructure advances.

Study of the Opel Manta-e announced for 2025/26

By 2030, Stellantis wants to increase its share of e-cars in Europe from 14% today to over 70%. This would put Stellatis 10% above the industry forecasts for the overall market. In North America, Stellantis is targeting an increase in this segment from 4% today to 40% by 2030.

Consistent construction strategy

The electrification of the extensive model range of all 14 brands is based on four common platforms:

  • Stellantis Small: small car and compact class, range up to 500 kilometers
  • Stellantis Medium: middle class, range up to 700 kilometers
  • Stellantis Large: all-wheel drive models and American muscle carsö, range up to 800 kilometers
  • Stellantis Frame: pick-up trucks, SUVs and commercial vehicles, range up to 800 kilometers

At the same time, three different electric drive trains were developed. The output range is between 70 kW nd 330 kW.

Electrifying model strategy

The Group’s plans for electrification are already quite specific at the brand level:

  • Opel will expand into China in the coming years, bring the legendary Manta back to the market in an electric version by the end of 2025 and by 2028 completely phase out internal combustion engine production.
  • Fiat will add further small and compact cars with electric drives to the existing small car 500e, making use of technologies that were already hinted at in the Centoventi concept vehicle from 2019.
  • Jeep relies on electric vehicles under the abbreviation 4xe, including a Wrangler with the ability to drive autonomously.
  • Ram announces the first all-electric pick-up for 2024. This will be based on the large platform Stellantis Frame.

Future-proof storage strategy

Five battery plants in Europe and North America are to meet the storage requirements in the coming years. More than 130 gigawatt hours should be available by 2025, and more than 260 gigawatt hours by 2030. The raw materials required for battery construction are «secured» with letters of intent with two companies. Stellantis aims to reduce battery costs by more than 40% over the next four years and by a further 20% by 2030.

At least triple the service life

Stellantis aims to reduce the total cost of electric vehicles to the level of today’s cars with combustion engines by 2026. And with the new solid-state battery, ranges of up to 800 kilometers should be possible. The battery should withstand up to 1000 charging cycles, which corresponds to a service life of up to 800000 kilometers, which is also considered realistic for an electric motor but can hardly ever be achieved by a combustion engine.

Stellantis is a serious candidate for a leading position

The broad model range of the 14 brands combined with the reduction to a few platforms and drive trains simplify processes, reduce costs and increase the profit margin. This enables further investments in research and development in line with the strategy, which is consistently geared towards e-mobility and should secure Stellantis a leading position in the transition phase to e-mobility.

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